That’s why you need color psychology.įor instance, blue connotes security, strength, wisdom, and trust. Humans have a natural response to different colors, and the colors you choose can impact your conversion rates. Here are seven tips for designing a great about us page. It includes your choice of fonts, visuals, icons, and more. Done right, this allows you to hire job candidates who align with everything your company represents.Ī brilliant about page design goes beyond just incorporating your company color schemes. This is another reason to describe your personal values on your about page. Pro tip: Future employees are a secondary audience of your company’s about page. What’s your company culture like? What bigger picture in life drives your business? When finishing your about page, describe who you are as a person or a team. For that to happen, they need to feel that they’re being served by human beings. Describe your values.Ĭustomers want to be treated like human beings. Plus, they help prospects to envision their future success through the stories of your best customers. Consider naming your most successful clients and linking to a case study.Ĭase studies can influence your prospects’ purchasing decisions since they show your company’s past successes. Got some loyal customers in your portfolio? Use your about page to tell the world about them. Then, link to a page with more information. Start by explaining what problem your offering solves. Pro tip: Sometimes, businesses are afraid that in-depth explanations of their products aren’t interesting enough or will sound unappealing in writing. This succinct summary will keep visitors on your website for longer and get them interested in learning more. In a sentence or two, explain exactly what a potential customer will gain from your business. Explain what you’re offering them.Ĭompanies often generalize their offering in the website copy, making it hard to understand what the customer is actually paying for. This allows prospects to know if your service aligns with their needs. Your about page should explain the exact people your business helps. That’s why you must identify and mention your core customer. However, you won’t do business with every single website visitor. You want as many eyeballs on your about page as possible. What was a challenge you faced while developing your company? How did this challenge or discovery shape what you are today? 5. Use this “aha!” moment as a pivot point when telling your company story. State your “aha!” moment.Įvery good company was founded on an idea - something the current marketplace might not yet offer. Use these moments to show people that you're always ready to change and adapt to the needs of your industry. In fact, these evolutions can improve the story you tell to website visitors.Ībout pages are perfect spaces to talk about where you started, how you’ve grown, and the ideals that have helped your organization mature. There’s no shame in admitting how your business strategy - or even your way of thinking - has changed since you began. Pro tip: Isolate the milestones before your company’s founding, and use them to give readers some backstory on your current venture. Talk about how you got to where you are today on your about page. Even if you’re running a startup with a brief history, you’ll want to share your company’s progress. Outline your company story.Įvery business has a story to tell. What is your business here to do? Why should your website visitors care? This information will give the reader something to remember about your company long after they leave your website. However, to draw people in, you need to succinctly state your goal in the industry up front. Your about page can and will be more comprehensive than a single mission statement. Let’s explore the set-by-step guide to building your about page. However, you’ll start with the same writing process. You may also include information about who’s on your team and what their roles are.Ībout pages are personal to you and your company, so the structure of your about page will vary based on what you want to highlight. You can include personal interests, stories, and photos that convey the unique story of your business. Visitors should get a glimpse into what working with you might be like. What makes a good 'About' page ?Ī remarkable about page is genuine, approachable, and distinguished. That includes best practices for writing about your mission, design tips, and templates to emulate.įeatured Resource: Our 29 Favorite About Us Pagesĭownload the guide to review what we love about these amazing about us page examples, plus a few tips about how to make one of your own. In this post, you’ll learn the ins and outs of creating the perfect about page.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |